Abstract
The utilization of Information Technology (IT) is spreading in tourism industry with explosive growth of Internet, Social Network Service (SNS) through smart phone applications. Especially, since intensive information has high value on tourism area, IT is becoming a crucial factor in the tourism industry. The smart tourism is explained as an holistic approach that provide tour information, service related to travel, such as destination, food, transportation, reservation, travel guide, conveniently to tourists through IT devices. In our research, we focus on the Korea Tourism Organization's (KTO's) smart tourism case. This research concentrates on the necessity and effectiveness of smart tourism which delivers travel information in real-time base. Also, our study overview how KTO's IT operation manages each channel, website, SNS, applications and finally suggests the smart tourism's future direction for the successful realization.
| Original language | English |
|---|---|
| Publication status | Published - 2013 |
| Externally published | Yes |
| Event | 17th Pacific Asia Conference on Information Systems, PACIS 2013 - Jeju Island, Korea, Republic of Duration: 18 Jun 2013 → 22 Jun 2013 |
Conference
| Conference | 17th Pacific Asia Conference on Information Systems, PACIS 2013 |
|---|---|
| Country/Territory | Korea, Republic of |
| City | Jeju Island |
| Period | 18/06/13 → 22/06/13 |
Keywords
- Information technology
- Korea tourism organization
- Smart phone application
- Smart tourism
- Social network service
ASJC Scopus subject areas
- Information Systems