Slimming company websites in Hong Kong: Implications for women's health

Chung Yee Zenobia Chan, Wing Fu Lai

Research output: Journal article publicationJournal articleAcademic researchpeer-review

1 Citation (Scopus)


This study sought to investigate, with a focus on the Hong Kong context, how commercial slimming websites portray the body image of beauty to the public, and to explore practical implications for related public health practices and health policy formulation. Commercial entities in the Hong Kong slimming industry were retrieved from the Hong Kong Yellow Page Directory and Yahoo Hong Kong Directory, and selected websites were coded and further analyzed. We found that irresponsible tactics are used in the slimming industry such that irresponsible messages prevail. Collaborative efforts from multidisciplinary sectors are needed to tackle the situation.
Original languageEnglish
Pages (from-to)632-647
Number of pages16
JournalHealth Care for Women International
Issue number7
Publication statusPublished - 1 Jul 2011

ASJC Scopus subject areas

  • Health Professions(all)


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