This study sought to investigate, with a focus on the Hong Kong context, how commercial slimming websites portray the body image of beauty to the public, and to explore practical implications for related public health practices and health policy formulation. Commercial entities in the Hong Kong slimming industry were retrieved from the Hong Kong Yellow Page Directory and Yahoo Hong Kong Directory, and selected websites were coded and further analyzed. We found that irresponsible tactics are used in the slimming industry such that irresponsible messages prevail. Collaborative efforts from multidisciplinary sectors are needed to tackle the situation.
ASJC Scopus subject areas
- Health Professions(all)