Six models of managing design in manufacturing industry

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review


How to develop sufficient design capacity in an enterprise is a critical topic of design management research today. It contributes to establish differential competitiveness of an enterprise or an industry. With rapid economic growth, there is great pressure on manufacturing industry in China. To avoid competing on price, establish distinguished advantages and transform to price-setter, design has been introduced in R&D and business development as a low-input and high-output investment. Manufacturers in different product category try their own ways of utilizing design. However, lacking systemic knowledge and plan, this way of learning-by-doing is criticized as copycat frequently. In this study, criteria of evaluating design management practice in these Chinese enterprises are obtained through literature review and survey. Furthermore, based on in-depth interview and case studies, six models of managing design are achieved, which not only implies steps of establishing and developing design capacity in Chinese enterprises, but also represent an approach to design-driven innovation. As an initial research, this study contributes to an understanding and knowledge of design management in China in four aspects: practice, academy, education and policy.
Original languageEnglish
Title of host publication2013 IEEE-Tsinghua International Design Management Symposium
Subtitle of host publicationDesign-Driven Business Innovation, TIDMS 2013 - Proceedings
Number of pages8
ISBN (Electronic)9781479915392
Publication statusPublished - 1 Jan 2014
Event2013 IEEE-Tsinghua International Design Management Symposium, TIDMS 2013 - Shenzhen, China
Duration: 1 Dec 20132 Dec 2013


Conference2013 IEEE-Tsinghua International Design Management Symposium, TIDMS 2013


  • competitiveness
  • design capacity
  • design management
  • manufacturing industry

ASJC Scopus subject areas

  • Management of Technology and Innovation


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