Shape matters: How logo shapes influence consumer reactions

Yuwei Jiang, Gerald Gorn, Maria Galli, Amitava Chattopadhyay

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

Original languageEnglish
Title of host publicationThe Psychology of the Asian Consumer
PublisherTaylor and Francis Inc.
Number of pages4
ISBN (Electronic)9781317514893
ISBN (Print)9780765644558
Publication statusPublished - 3 Jul 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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