Shape matters: How logo shapes influence consumer reactions

Yuwei Jiang, Gerald Gorn, Maria Galli, Amitava Chattopadhyay

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

Original language	English
Title of host publication	The Psychology of the Asian Consumer
Publisher	Taylor and Francis Inc.
Pages	135-138
Number of pages	4
ISBN (Electronic)	9781317514893
ISBN (Print)	9780765644558
DOIs	https://doi.org/10.4324/9781315719078
Publication status	Published - 3 Jul 2015

ASJC Scopus subject areas

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AU - Galli, Maria

AU - Chattopadhyay, Amitava

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