TY - JOUR
T1 - Self-decisions versus other-decisions in adventure tourism
AU - Lin, Wuji
AU - Li, Mimi
AU - Lin, Jingmin
AU - Lin, Jingyuan
N1 - Funding Information:
This paper is funded by the National Natural Science Foundation of China (41871139) and National Social Science Foundation of China (19ZDA360)
Publisher Copyright:
© 2022 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2022/1
Y1 - 2022/1
N2 - Adventure tourism has recently received growing attention. Researchers often consider tourists’ personal decisions in choosing tourism products. However, consumers do not always purchase such products solely for themselves; they occasionally decide for others as well. Yet little is known about the differences. Through behavioral experiments and eye-tracking technology, this study examines differences between self- and other-decisions in adventure tourism. Results show that participants tended to seek adventure in self-decisions and exhibited risk aversion in other-decisions. Overall, findings offer a theoretical basis and inspiration for the development and sale of adventure tourism products, tourism safety-related features, and other promotional attributes.
AB - Adventure tourism has recently received growing attention. Researchers often consider tourists’ personal decisions in choosing tourism products. However, consumers do not always purchase such products solely for themselves; they occasionally decide for others as well. Yet little is known about the differences. Through behavioral experiments and eye-tracking technology, this study examines differences between self- and other-decisions in adventure tourism. Results show that participants tended to seek adventure in self-decisions and exhibited risk aversion in other-decisions. Overall, findings offer a theoretical basis and inspiration for the development and sale of adventure tourism products, tourism safety-related features, and other promotional attributes.
KW - Adventure tourism
KW - eye tracking
KW - self–other decision
KW - tourism decision making
UR - http://www.scopus.com/inward/record.url?scp=85126212076&partnerID=8YFLogxK
U2 - 10.1080/10548408.2022.2044973
DO - 10.1080/10548408.2022.2044973
M3 - Journal article
AN - SCOPUS:85126212076
SN - 1054-8408
VL - 39
SP - 31
EP - 41
JO - Journal of Travel and Tourism Marketing
JF - Journal of Travel and Tourism Marketing
IS - 1
ER -