Selection attributes of wedding banquet venues: An exploratory study of Hong Kong prospective wedding couples

Kam Hong Chloe Lau, Siu Hung Hui

Research output: Journal article publicationJournal articleAcademic researchpeer-review

12 Citations (Scopus)

Abstract

Despite the significant contribution of the wedding business to the hospitality industry, few studies of wedding banquet venues have been conducted. This study aimed to investigate the perception of Hong Kong prospective wedding couples of the importance of venue selection attributes. Among the 25 venue attributes identified, employee attitude was viewed by the 205 respondents as the most important, followed by cleanliness and food quality. Among the 11 extrinsic and intrinsic personal attributes, first impression was the most influential while an auspicious wedding date was the least. Marketing strategies are recommended to industry practitioners on the basis of the findings.
Original languageEnglish
Pages (from-to)268-276
Number of pages9
JournalInternational Journal of Hospitality Management
Volume29
Issue number2
DOIs
Publication statusPublished - 1 Jun 2010

Keywords

  • Banquet
  • Event
  • Selection attributes
  • Venue
  • Wedding

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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