Segmenting chinese outbound tourists by perceived constraints

Mimi Li, Hanqin Qiu, Iris Mao, Claire Deng

Research output: Journal article publicationJournal articleAcademic researchpeer-review

63 Citations (Scopus)


This study examines travel constraints experienced by Chinese outbound tourists. Four constraint factors are identified from visitor data collected in 2006: structural constraint, cultural constraint, information constraint, and knowledge constraint. Information constraint is identified as a factor unique to outbound tourists from China. Among the four constraint factors, structural constraint is the most dominant. Four clusters of visitors are therefore identified: culturally constrained, structurally constrained, absence of sufficient information, and knowledge constrained. The four clusters are distinct in terms of their destination loyalty. The characteristics of each segment are given, and the practical implications of the findings are discussed.
Original languageEnglish
Pages (from-to)629-643
Number of pages15
JournalJournal of Travel and Tourism Marketing
Issue number6
Publication statusPublished - 1 Aug 2011


  • Chinese outbound tourists
  • Market segmentation
  • Travel constraint

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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