Segmentation of Different Types of Hallyu Tourists Using a Multinomial Model and Its Marketing Implications

Keyphrases

• Marketing Implications 100%
• Tourists 100%
• Hallyu 100%
• Tourist Type 100%
• Multinomial Model 100%
• Tourism Industry 50%
• Cluster Analysis 50%
• Marketing Strategy 50%
• Willingness to Pay 50%
• Multinomial Logit Model 50%
• Honeymoon 50%
• Low Involvement 50%
• Film-induced Tourism 50%
• Film Locations 50%
• Active Film 50%
• Korean Wave 50%
• Movie Stars 50%
• Cluster Solutions 50%

Social Sciences

• TV 100%
• Tourism Industry 50%
• Marketing Strategy 50%
• Willingness-to-Pay 50%
• Film-Induced Tourism 50%
• Cluster Analysis 50%
• Logit Model 50%