SEASONALITY IN TOURISM AND HOSPITALITY: A REVIEW AND TYPOLOGY FOR FUTURE RESEARCH

Although seasonality is an old tourism phenomenon, the advent of global hypermobilities and the changing features of the tourism industry requires a considerable revisit to the longstanding assumption of tourism. This study provokes further research on various seasonality aspects implicated in the discussion based on the broad range of the literature review and the subsequent findings. The article explores the current seasonality research in tourism and hospitality and proposes a typology and literature-based agenda for future scholarly investigations. Results provide an overview of seasonality research in tourism and hospitality by examining key themes in theory, methodology, research topics, and geographical features. We underscore the importance of theoretical and conceptual development and a comprehensive approach to seasonality research in tourism and hospitality.