Scalable Social Tie Strength Measuring

Interpersonal ties describe the intensity of information and activity interactions among individuals. It plays a critical role in social network analysis and sociological studies. Existing efforts focus on leveraging individuals’ non-structural characteristics to measure tie strength. With the booming of online social networks (OSNs), it has become difficult to process and measure all the non-structural data. We study the tie strength measuring from the network topological aspect. However, it remains a nontrivial task due to the controversial comprehensions of its definition and the large volume of OSNs. To tackle the challenges, we develop a scalable measuring framework - IETSM. From the network view, we formally define the tie strength of an edge as the inverse of its impact on the similarity between its two nodes’ influences in information diffusion. To measure this impact, IETSM constructs a node’s influence as the embedding learned from its neighborhoods inductively. It estimates the tie strength of an edge through its impact on its nodes’ influences brought by deleting it. The learned tie strength scores could, in turn, facilitate the node representation learning, and we update them iteratively. Experiments on real-world datasets demonstrate the effectiveness and efficiency of IETSM.