Satisfaction with local tour guides in Hong Kong

Chi Yun Alan Wong

Research output: Journal article publicationJournal articleAcademic researchpeer-review


This is an exploratory study about international tourists' perceived satisfaction with the overall service provided by local tour guides in Hong Kong. The results indicate that, overall, respondents from this sample indicated positive satisfaction. Three “satisfying” and five “unsatisfying” dimensions relating to the service provided by local tour guides in Hong Kong emerged. This survey also brings out areas of impact, according to certain demographic variables, on the overall perceived satisfaction with local tour guides in Hong Kong. Differences in age, educational level, annual household income levels, country of residence, and purpose of visit were statistically significant. Further research is needed into how tour products should be designed, and the training of tour guides, in order to meet the needs and challenges of different market segments, as well as the fast-changing environment.
Original languageEnglish
Pages (from-to)59-67
Number of pages9
JournalPacific tourism review
Issue number1
Publication statusPublished - 2001


  • Cultural differences
  • Service quality
  • Tour guiding
  • Visitor satisfaction

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