TY - JOUR
T1 - Sacrifice Elements in Intention to Adopt Airline Crisis Communication with Mobile Apps
AU - Talawanich, Suwadee
AU - Au, Norman
N1 - Publisher Copyright:
© 2020 Taylor & Francis Group, LLC.
PY - 2020
Y1 - 2020
N2 - This research examines the impact of the determinants of perceived value and intention to adopt mobile applications for airline crisis communication. Value-based adoption model and prospect and mental accounting theories underpin the proposed research model. The findings obtained from structural equation modeling show that airline passengers assign a large weight to the benefits of such apps, namely, usefulness of location-based messages and usefulness of customized-need messages, with an emphasis on the former. Conversely, sacrifice elements are considered negligible. The factors affecting the intention to adopt airline mobile applications during crises are validated theoretically. Suggestions for desired airline mobile application features are also discussed.
AB - This research examines the impact of the determinants of perceived value and intention to adopt mobile applications for airline crisis communication. Value-based adoption model and prospect and mental accounting theories underpin the proposed research model. The findings obtained from structural equation modeling show that airline passengers assign a large weight to the benefits of such apps, namely, usefulness of location-based messages and usefulness of customized-need messages, with an emphasis on the former. Conversely, sacrifice elements are considered negligible. The factors affecting the intention to adopt airline mobile applications during crises are validated theoretically. Suggestions for desired airline mobile application features are also discussed.
KW - crisis communication
KW - mobile application
KW - political crisis
KW - Value-based adoption model
UR - http://www.scopus.com/inward/record.url?scp=85091121858&partnerID=8YFLogxK
U2 - 10.1080/15256480.2020.1805087
DO - 10.1080/15256480.2020.1805087
M3 - Journal article
AN - SCOPUS:85091121858
JO - International Journal of Hospitality and Tourism Administration
JF - International Journal of Hospitality and Tourism Administration
SN - 1525-6480
ER -