Sacrifice Elements in Intention to Adopt Airline Crisis Communication with Mobile Apps

Suwadee Talawanich, Norman Au

Research output: Journal article publicationJournal articleAcademic researchpeer-review

2 Citations (Scopus)


This research examines the impact of the determinants of perceived value and intention to adopt mobile applications for airline crisis communication. Value-based adoption model and prospect and mental accounting theories underpin the proposed research model. The findings obtained from structural equation modeling show that airline passengers assign a large weight to the benefits of such apps, namely, usefulness of location-based messages and usefulness of customized-need messages, with an emphasis on the former. Conversely, sacrifice elements are considered negligible. The factors affecting the intention to adopt airline mobile applications during crises are validated theoretically. Suggestions for desired airline mobile application features are also discussed.

Original languageEnglish
JournalInternational Journal of Hospitality and Tourism Administration
Publication statusPublished - Jun 2022


  • crisis communication
  • mobile application
  • political crisis
  • Value-based adoption model

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management


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