Room occupancy rate forecasting: A neural network approach

Chun Hung Roberts Law

Research output: Journal article publicationJournal articleAcademic researchpeer-review

51 Citations (Scopus)

Abstract

In recent years, neural networks have become popular in the scientific and business fields. In the hotel industry, researchers have recently devoted attention to the application of neural networks to the classification of tourist segments and the prediction of visitor behaviour. However, no previous attempt has been made to incorporate neural networks into hotel occupancy rate forecasting. This paper reports on a study about applying neural networks to the forecasting of room occupancy rates. The significance of this approach was tested with actual data from the Hong Kong hotel industry. Estimated room occupancy rates were compared with actual room occupancy rates. Experimental results indicate that using neural networks to forecast room occupancy rates outperforms multiple regression and naïve extrapolation, two commonly used forecasting approaches.
Original languageEnglish
Pages (from-to)234-239
Number of pages6
JournalInternational Journal of Contemporary Hospitality Management
Volume10
Issue number6
DOIs
Publication statusPublished - 1 Nov 1998

Keywords

  • Forecasting
  • Hotels
  • Neural networks

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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