Role of intrinsic and extrinsic factors in user social media acceptance within workspace: Assessing unobserved heterogeneity

Samuel Fosso Wamba, Mithu Bhattacharya, Laura Trinchera, Wai Ting Ngai

Research output: Journal article publicationJournal articleAcademic researchpeer-review

51 Citations (Scopus)


The model was tested using cross-sectional data collected from different workplaces in different geographic regions. To detect the homogeneity of users’ behavior, we used a response-based procedure for partial least squares. The model was strongly supported for the global model. Our results revealed the existence of distinct adoption behaviors for different groups within the overall sample. These findings advance theory and contribute to future research on social media adoption.
Original languageEnglish
Pages (from-to)1-13
Number of pages13
JournalInternational Journal of Information Management
Issue number2
Publication statusPublished - 1 Apr 2017


  • Adoption
  • Intrinsic and extrinsic factors
  • Social media
  • TAM
  • Unobserved heterogeneity

ASJC Scopus subject areas

  • Information Systems
  • Computer Networks and Communications
  • Library and Information Sciences

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