TY - CHAP
T1 - Rigor and Relevance Using Repertory Grid Technique in Strategy Research
AU - Wright, Robert Phillip
PY - 2006/12/1
Y1 - 2006/12/1
N2 - The psychological analysis of strategic management issues has gained a great deal of momentum in recent years. Much can be learned by entering the black box of strategic thinking of senior executives and bring new insights on how they see, make sense of, and interpret their everyday strategic experiences. This chapter will focus on a powerful cognitive mapping tool called the Repertory Grid Technique and demonstrate how it has been used in the strategy literature along with how a new and more refined application of the technique can enhance the elicitation of complex strategic cognitions for strategy and Board of Directors research.
AB - The psychological analysis of strategic management issues has gained a great deal of momentum in recent years. Much can be learned by entering the black box of strategic thinking of senior executives and bring new insights on how they see, make sense of, and interpret their everyday strategic experiences. This chapter will focus on a powerful cognitive mapping tool called the Repertory Grid Technique and demonstrate how it has been used in the strategy literature along with how a new and more refined application of the technique can enhance the elicitation of complex strategic cognitions for strategy and Board of Directors research.
UR - http://www.scopus.com/inward/record.url?scp=33947269830&partnerID=8YFLogxK
U2 - 10.1016/S1479-8387(06)03010-4
DO - 10.1016/S1479-8387(06)03010-4
M3 - Chapter in an edited book (as author)
SN - 0762313390
SN - 9780762313396
T3 - Research Methodology in Strategy and Management
SP - 289
EP - 341
BT - Research Methodology in Strategy and Management
ER -