Ride on the gaming boom: How can Hong Kong, Macau and Zhuhai join hands to develop tourism in the region?

Macau's gaming boom and the planned construction of the Hong Kong, Macau and Zhuhai (HMZ) Bridge present good opportunities for the three destinations to develop tourism. However, developing tourism without regional coordination and collaboration could result in overcapacity and cut-throat competition, and dampen the healthy growth of tourism in the region. This study investigated the HMZ tourism cooperation issue by conducting in-depth interviews with government officials, industry practitioners and tourism researchers in HMZ. The question it sought to answer was: How could the three destinations join hands to develop the region's tourism cooperatively? Based on the interviews, SWOT analyses were conducted for each of the cities as well as for HMZ as an integrated destination. Recommendations on the way forward that could benefit the region were made based on the analyses.