Revolutionizing the restaurant industry: exploring the implementation and impact of blockchain technology on the dining experience

Fei Hao; Yueming Guo; Chen Zhang; Kaye Chon

doi:10.1080/10941665.2023.2298426

Revolutionizing the restaurant industry: exploring the implementation and impact of blockchain technology on the dining experience

Fei Hao, Yueming Guo, Chen Zhang, Kaye Chon

Research output: Journal article publication › Journal article › Academic research › peer-review

4 Citations (Scopus)

Abstract

This research conducted two studies on blockchain technology (BCT) in the restaurant supply chain. The first study explored how BCT influences customer dining experiences using a service design workshop. The second study validated the findings using PLS-SEM. Results indicate that customer innovativeness and cryptocurrency ownership positively impact transparency perceptions. Increased transparency improves food safety, quality, and naturalness perceptions, enhancing customer satisfaction and eWOM behavior. Food safety concerns and health consciousness strengthen the relationship between transparency and perceived food safety and quality. This research expands information processing theory and offers insights for restaurant owners, policymakers, and technology developers regarding BCT adoption.

Original language	English
Journal	Asia Pacific Journal of Tourism Research
Early online date	31 Jan 2024
DOIs	https://doi.org/10.1080/10941665.2023.2298426
Publication status	Published - Jan 2024

Keywords

Blockchain
customer satisfaction
electronic word-of-mouth (eWOM)
food perceptions
innovativeness
transparency

ASJC Scopus subject areas

Geography, Planning and Development
Tourism, Leisure and Hospitality Management

More information

10.1080/10941665.2023.2298426

http://hdl.handle.net/10397/104965

Cite this

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title = "Revolutionizing the restaurant industry: exploring the implementation and impact of blockchain technology on the dining experience",

abstract = "This research conducted two studies on blockchain technology (BCT) in the restaurant supply chain. The first study explored how BCT influences customer dining experiences using a service design workshop. The second study validated the findings using PLS-SEM. Results indicate that customer innovativeness and cryptocurrency ownership positively impact transparency perceptions. Increased transparency improves food safety, quality, and naturalness perceptions, enhancing customer satisfaction and eWOM behavior. Food safety concerns and health consciousness strengthen the relationship between transparency and perceived food safety and quality. This research expands information processing theory and offers insights for restaurant owners, policymakers, and technology developers regarding BCT adoption.",

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AU - Hao, Fei

AU - Guo, Yueming

AU - Zhang, Chen

AU - Chon, Kaye

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AB - This research conducted two studies on blockchain technology (BCT) in the restaurant supply chain. The first study explored how BCT influences customer dining experiences using a service design workshop. The second study validated the findings using PLS-SEM. Results indicate that customer innovativeness and cryptocurrency ownership positively impact transparency perceptions. Increased transparency improves food safety, quality, and naturalness perceptions, enhancing customer satisfaction and eWOM behavior. Food safety concerns and health consciousness strengthen the relationship between transparency and perceived food safety and quality. This research expands information processing theory and offers insights for restaurant owners, policymakers, and technology developers regarding BCT adoption.

KW - Blockchain

KW - customer satisfaction

KW - electronic word-of-mouth (eWOM)

KW - food perceptions

KW - innovativeness

KW - transparency

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SN - 1094-1665

JO - Asia Pacific Journal of Tourism Research

JF - Asia Pacific Journal of Tourism Research

ER -

Revolutionizing the restaurant industry: exploring the implementation and impact of blockchain technology on the dining experience

Abstract

Keywords

ASJC Scopus subject areas

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