Revisit the formation of destination brand personality

Jingqiang Wang; Mimi Li; Cong Li; Dan Li; Guyang Lin

doi:10.1016/j.annals.2022.103408

Revisit the formation of destination brand personality

Jingqiang Wang, Mimi Li, Cong Li, Dan Li, Guyang Lin

Research output: Journal article publication › Journal article › Academic research › peer-review

12 Citations (Scopus)

Abstract

An event-related-potential technique and the S1(cue)-S2(target) paradigm was developed to explore the effect of the onsite experience on tourists' formation and extension of destination brand personality. 18 potential visitors and 16 actual visitors were selected to complete the experiment, while their response time and N400 event-related-potential component was recorded. Neurocognitive results showed potential and actual tourists induced different response time and N400 latency patterns when identifying three types of destination personality words (weakly associated, original and extended personalities words), reflecting the effect of onsite experience on destination brand personality. These findings proved the reliability and validity of the event-related potential in the research of destination personality and demonstrated the vital role of onsite experience in destination personality.

Original language	English
Article number	103408
Journal	Annals of Tourism Research
Volume	95
DOIs	https://doi.org/10.1016/j.annals.2022.103408
Publication status	Published - Jul 2022

Keywords

Destination brand personality
Event-related potentials
N400
Onsite effect

ASJC Scopus subject areas

Development
Tourism, Leisure and Hospitality Management

More information

10.1016/j.annals.2022.103408

Cite this

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title = "Revisit the formation of destination brand personality",

abstract = "An event-related-potential technique and the S1(cue)-S2(target) paradigm was developed to explore the effect of the onsite experience on tourists' formation and extension of destination brand personality. 18 potential visitors and 16 actual visitors were selected to complete the experiment, while their response time and N400 event-related-potential component was recorded. Neurocognitive results showed potential and actual tourists induced different response time and N400 latency patterns when identifying three types of destination personality words (weakly associated, original and extended personalities words), reflecting the effect of onsite experience on destination brand personality. These findings proved the reliability and validity of the event-related potential in the research of destination personality and demonstrated the vital role of onsite experience in destination personality.",

keywords = "Destination brand personality, Event-related potentials, N400, Onsite effect",

author = "Jingqiang Wang and Mimi Li and Cong Li and Dan Li and Guyang Lin",

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AU - Wang, Jingqiang

AU - Li, Mimi

AU - Li, Cong

AU - Li, Dan

AU - Lin, Guyang

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PY - 2022/7

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N2 - An event-related-potential technique and the S1(cue)-S2(target) paradigm was developed to explore the effect of the onsite experience on tourists' formation and extension of destination brand personality. 18 potential visitors and 16 actual visitors were selected to complete the experiment, while their response time and N400 event-related-potential component was recorded. Neurocognitive results showed potential and actual tourists induced different response time and N400 latency patterns when identifying three types of destination personality words (weakly associated, original and extended personalities words), reflecting the effect of onsite experience on destination brand personality. These findings proved the reliability and validity of the event-related potential in the research of destination personality and demonstrated the vital role of onsite experience in destination personality.

AB - An event-related-potential technique and the S1(cue)-S2(target) paradigm was developed to explore the effect of the onsite experience on tourists' formation and extension of destination brand personality. 18 potential visitors and 16 actual visitors were selected to complete the experiment, while their response time and N400 event-related-potential component was recorded. Neurocognitive results showed potential and actual tourists induced different response time and N400 latency patterns when identifying three types of destination personality words (weakly associated, original and extended personalities words), reflecting the effect of onsite experience on destination brand personality. These findings proved the reliability and validity of the event-related potential in the research of destination personality and demonstrated the vital role of onsite experience in destination personality.

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KW - Event-related potentials

KW - N400

KW - Onsite effect

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DO - 10.1016/j.annals.2022.103408

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JF - Annals of Tourism Research

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ER -

Revisit the formation of destination brand personality

Abstract

Keywords

ASJC Scopus subject areas

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