Abstract
The continuous growth of electronic (e) commerce prompted businesses to manage effective websites to attract customers and retain loyalty. Website evaluation has been extensively researched, but a comprehensive and globally accepted model is yet to be established in the tourism and hospitality industry. This review of studies on airline website evaluation reveals an undesirable situation. Existing literature, especially on the low-cost carrier (LCC) sector, is inadequate despite the heavy reliance of this sector on web-based sales. Neither specific nor comprehensive instruments for effectively assessing airline websites are found. Therefore, a comprehensive website evaluation model in the airline or LCC context is necessary.
| Original language | English |
|---|---|
| Pages (from-to) | 60-75 |
| Number of pages | 16 |
| Journal | Journal of Travel and Tourism Marketing |
| Volume | 36 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2 Jan 2019 |
Keywords
- Airline
- effectiveness
- low-cost carrier
- multi-criteria decision making (MCDM) method
- performance
- service quality
- technology acceptance model
- usability
- website evaluation
- website quality
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Marketing