Research on the tourist product elements of Qinghai based on the tourists' satisfaction and their loyalty

Hong Yan, T. Rui

Research output: Journal article publicationJournal articleAcademic research

Abstract

It is critical for a tourist destination to understand the state of tourist product development.An effective way to do this is to investigate the tourists on their satisfaction and their loyalty to the destination.This study analyzes the tourist product elements at the tourist destination.The structural equation model(SEM) was employed to identify the relationship among the tourist product elements,tourists' satisfaction and their loyalty to the destination.The state of tourist product development was achieved from the analysis.The research provides managerial insight for improving the existing tourist products of Qinghai.
Original languageEnglish
Pages (from-to)14-18
Number of pages5
Journal重庆大学学报. 社会科学版 (Journal of Chongqing University. Social sciences edition)
Volume18
Issue number3
Publication statusPublished - 2012

Keywords

  • Tourist product elements
  • Tourists' satisfaction and loyalty
  • SEM

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