Abstract
It is critical for a tourist destination to understand the state of tourist product development.An effective way to do this is to investigate the tourists on their satisfaction and their loyalty to the destination.This study analyzes the tourist product elements at the tourist destination.The structural equation model(SEM) was employed to identify the relationship among the tourist product elements,tourists' satisfaction and their loyalty to the destination.The state of tourist product development was achieved from the analysis.The research provides managerial insight for improving the existing tourist products of Qinghai.
| Original language | English |
|---|---|
| Pages (from-to) | 14-18 |
| Number of pages | 5 |
| Journal | 重庆大学学报. 社会科学版 (Journal of Chongqing University. Social sciences edition) |
| Volume | 18 |
| Issue number | 3 |
| Publication status | Published - 2012 |
Keywords
- Tourist product elements
- Tourists' satisfaction and loyalty
- SEM