Research on China outbound market: A meta-review

Liping A. Cai, Mimi Li, Bonnie J. Knutson

Research output: Journal article publicationJournal articleAcademic researchpeer-review

50 Citations (Scopus)


This article presents a meta-review of 30 academic articles that have been published about China's outbound tourism market. The articles have been categorized into three research streams: market overview, destination specific from secondary data, and destination specific from primary consumer data. Implications for future research are included.
Original languageEnglish
Pages (from-to)5-20
Number of pages16
JournalJournal of Hospitality and Leisure Marketing
Issue number1-2
Publication statusPublished - 1 Jan 2008


  • Chinese outbound tourism
  • Chinese tourist
  • Meta-review

ASJC Scopus subject areas

  • Management Information Systems
  • Tourism, Leisure and Hospitality Management
  • Marketing


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