Research note: The psychographic segmentation of the female market in Greater China

Lai Ming Tam, Susan H.C. Tai

Research output: Journal article publicationJournal articleAcademic researchpeer-review

22 Citations (Scopus)
Original languageEnglish
Pages (from-to)61-77
Number of pages17
JournalInternational Marketing Review
Volume15
Issue number1
DOIs
Publication statusPublished - 1 Dec 1998

Keywords

  • China
  • Consumer behaviour
  • Market segmentation
  • Marketing strategy
  • Psychographics
  • Women

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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