@article{d5243e91929b4014a93398c40c9e42e5,
title = "Research note: The psychographic segmentation of the female market in Greater China",
keywords = "China, Consumer behaviour, Market segmentation, Marketing strategy, Psychographics, Women",
author = "Tam, {Lai Ming} and Tai, {Susan H.C.}",
year = "1998",
month = dec,
day = "1",
doi = "10.1108/02651339810205258",
language = "English",
volume = "15",
pages = "61--77",
journal = "International Marketing Review",
issn = "0265-1335",
publisher = "Emerald Group Publishing Ltd.",
number = "1",
}
