酒店网站感知质量与在线预订意向关系研究:以网络使用经验为调节变量

Translated title of the contribution: Relationship between Hotels’ Website Quality and Consumers’ Booking Intentions with Internet Experience as Moderator

Liang Wang, Rob Law

Research output: Journal article publicationJournal articleAcademic researchpeer-review

3 Citations (Scopus)

Abstract

This study examines how perceived hotel website attributes influence consumers’ booking intentions. From a dynamic view, this study integrates privacy, security and consumers’ perceived protection against online purchasing risks into the empirical model obtained from existing literature. Moreover, consumers’ Internet experiences, as a dynamic learning process, are considered a moderator in the relationship between website quality and booking intentions. Empirical results support the expected hypotheses concerning the effects of website dimensions on booking intentions wherein website usability and booking intentions are the strongest. Moreover, the power law of practice exists as daily and yearly Internet experience can moderate such causal relationship. Implications for hoteliers and future researchers are also presented at the end of this article.

Translated title of the contributionRelationship between Hotels’ Website Quality and Consumers’ Booking Intentions with Internet Experience as Moderator
Original languageChinese
JournalJournal of China Tourism Research
DOIs
Publication statusAccepted/In press - 1 Jan 2019

Keywords

  • hotel website functionality
  • Hotel website usability
  • internet experience
  • moderating effect
  • online booking intentions

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management

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