Reexamination of attendee-based brand equity

Jin Soo Lee; Ki Joon Back

doi:10.1016/j.tourman.2009.04.006

Reexamination of attendee-based brand equity

Jin Soo Lee, Ki Joon Back

Research output: Journal article publication › Journal article › Academic research › peer-review

63 Citations (Scopus)

Abstract

The significance of brand concept has been increasingly recognized in the MICE industry due to its ability to create a compelling competitive edge. Complementing the major limitation of a study on attendee-based brand equity [Lee, J. S., & Back, K. J. (2008). Attendee-based brand equity. Tourism Management, 29(2), 331-344], this study reexamines attendee-based brand equity by additionally sampling regional CHRIE conferences (RCs) and comparing the data with I-CHRIE's annual conference (IC) in the context of our theoretical model. This research not only increases the theoretical validity of the previous model of attendee-based brand equity, but also explores brand equity as captured through the differential brand knowledge effect by comparing IC and RCs.

Original language	English
Pages (from-to)	395-401
Number of pages	7
Journal	Tourism Management
Volume	31
Issue number	3
DOIs	https://doi.org/10.1016/j.tourman.2009.04.006
Publication status	Published - 1 Jun 2010

Keywords

Attendee-based brand equity
Brand association
Differential effect of brand knowledge

ASJC Scopus subject areas

Development
Transportation
Tourism, Leisure and Hospitality Management
Strategy and Management

More information

10.1016/j.tourman.2009.04.006

Cite this

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Reexamination of attendee-based brand equity

Abstract

Keywords

ASJC Scopus subject areas

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