Reducing User Avoidance of Sponsored Search Results: The Effects of Social Influence Cues

Honglin Deng, Weiquan Wang, Siyuan Li, Kai Hin Lim

Research output: Journal article publication › Journal article › Academic research › peer-review

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@article{e544141176594cf0944039b1e485523e,

title = "Reducing User Avoidance of Sponsored Search Results: The Effects of Social Influence Cues",

author = "Honglin Deng and Weiquan Wang and Siyuan Li and Lim, {Kai Hin}",

year = "2022",

month = feb,

doi = "10.25300/MISQ/2021/14962",

language = "English",

volume = "46",

pages = "35--70",

journal = "MIS Quarterly",

number = "1",

}