Reducing Social Evaluation in Retail: How AI-mediated Service Interactions Alleviate Consumer Embarrassment

Woo Jin Choi; Shuqin Liu; Marta Blazquez Cano; Chung-Wha (Chloe) Ki

Reducing Social Evaluation in Retail: How AI-mediated Service Interactions Alleviate Consumer Embarrassment

Woo Jin Choi
, Shuqin Liu
, Marta Blazquez Cano
, Chung-Wha (Chloe) Ki

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - 2026
Event	AIRSI2026 The Metaverse Conference - Online Duration: 1 Jun 2026 → 2 Jun 2026

Conference

Conference	AIRSI2026 The Metaverse Conference
Period	1/06/26 → 2/06/26

Cite this

@conference{c4247bdad33c479f984b5e324e755640,

title = "Reducing Social Evaluation in Retail: How AI-mediated Service Interactions Alleviate Consumer Embarrassment",

author = "Choi, \{Woo Jin\} and Shuqin Liu and \{Blazquez Cano\}, Marta and Ki, \{Chung-Wha (Chloe)\}",

year = "2026",

language = "English",

note = "AIRSI2026 The Metaverse Conference ; Conference date: 01-06-2026 Through 02-06-2026",

}

Reducing Social Evaluation in Retail: How AI-mediated Service Interactions Alleviate Consumer Embarrassment. / Choi, Woo Jin; Liu, Shuqin; Blazquez Cano, Marta et al.
2026. Paper presented at AIRSI2026 The Metaverse Conference.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - Reducing Social Evaluation in Retail: How AI-mediated Service Interactions Alleviate Consumer Embarrassment

AU - Choi, Woo Jin

AU - Liu, Shuqin

AU - Blazquez Cano, Marta

AU - Ki, Chung-Wha (Chloe)

PY - 2026

Y1 - 2026

M3 - Conference presentation (not published in journal/proceeding/book)

T2 - AIRSI2026 The Metaverse Conference

Y2 - 1 June 2026 through 2 June 2026

ER -