Reconciling unsatisfying tourism experiences : message type effectiveness and the role of counter-factual thinking

S. Wang, Ksenia Kirillova, X. Lehto

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2016
EventGraduate Education and Graduate Student Research Conference in Hospitality and Tourism -
Duration: 1 Jan 2016 → …

Conference

ConferenceGraduate Education and Graduate Student Research Conference in Hospitality and Tourism
Period1/01/16 → …

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