TY - GEN
T1 - Realizing your wishes
T2 - 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015
AU - Liu, Fei
AU - Xiao, Bo
AU - Cheung, Christy M.K.
PY - 2015
Y1 - 2015
N2 - A large proportion of online consumers tend to abandon their virtual shopping carts instead of finalizing their purchases. In this research in progress paper, we investigate how online shopping hesitation can be alleviated to promote product sales in the context of social shopping. Particularly, we attempt to address the research gap by exploring how online review characteristics (i.e., review credibility, review volume, and review timeliness) mitigate online shopping hesitation and encourage consumers to purchase from their wish-lists. We also explore the potential moderating role of consumer engagement and consumer expertise. In order to validate our research model, we obtained panel data from an online social shopping community and conducted some preliminary analyses. We believe that the results of this study will provide notable insights for both academic researchers and practitioners.
AB - A large proportion of online consumers tend to abandon their virtual shopping carts instead of finalizing their purchases. In this research in progress paper, we investigate how online shopping hesitation can be alleviated to promote product sales in the context of social shopping. Particularly, we attempt to address the research gap by exploring how online review characteristics (i.e., review credibility, review volume, and review timeliness) mitigate online shopping hesitation and encourage consumers to purchase from their wish-lists. We also explore the potential moderating role of consumer engagement and consumer expertise. In order to validate our research model, we obtained panel data from an online social shopping community and conducted some preliminary analyses. We believe that the results of this study will provide notable insights for both academic researchers and practitioners.
KW - Elaboration likelihood model
KW - Heuristic-systematic model
KW - Online consumer review
KW - Online shopping hesitation
KW - Purchase decision
KW - Social shopping
UR - http://www.scopus.com/inward/record.url?scp=85126567863&partnerID=8YFLogxK
M3 - Conference article published in proceeding or book
AN - SCOPUS:85126567863
SN - 9780996683111
T3 - 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015
BT - 2015 International Conference on Information Systems
PB - Association for Information Systems
Y2 - 13 December 2015 through 16 December 2015
ER -