Readiness of upscale and luxury-branded hotels for digital transformation

Carmen Lam, Rob Law

Research output: Journal article publicationJournal articleAcademic researchpeer-review

18 Citations (Scopus)

Abstract

Hotels need to go through digital transformation to meet the changing demands of customers in the experience age and stay ahead of both traditional competitors and industry disruptors in an exponentially-evolving competitive environment. This requires hotels to have the right approach to technology, innovation, supported by the right working culture, be data-focused and customer-centric. A qualitative study was done to investigate the readiness of hotels in Asia for digital transformation. The findings, practical implications and future research ideas are presented.

Original languageEnglish
Pages (from-to)60-69
Number of pages10
JournalInternational Journal of Hospitality Management
Volume79
DOIs
Publication statusPublished - May 2019

Keywords

  • Agility
  • Customer-centrism
  • Data-culture
  • Digital transformation
  • Innovation adoption
  • Technology

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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