Hotels need to go through digital transformation to meet the changing demands of customers in the experience age and stay ahead of both traditional competitors and industry disruptors in an exponentially-evolving competitive environment. This requires hotels to have the right approach to technology, innovation, supported by the right working culture, be data-focused and customer-centric. A qualitative study was done to investigate the readiness of hotels in Asia for digital transformation. The findings, practical implications and future research ideas are presented.
- Digital transformation
- Innovation adoption
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Strategy and Management