Reach out in the darkness: How unfair treatments shape social connection motivation

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

Original language	English
Title of host publication	Advances in Consumer Research
Editors	Rajesh Bagchi
Publisher	Association for Consumer Research
Pages	304
Volume	47
ISBN (Print)	978-0-915552-80-1
Publication status	Published - Oct 2019
Event	Annual Conference of the Association for Consumer Research - Atlanta, Atlanta, United States Duration: 17 Oct 2019 → 20 Oct 2019 https://www.acrwebsite.org/assets/PDFs/vol47.pdf

Conference	Annual Conference of the Association for Consumer Research
Country/Territory	United States
City	Atlanta
Period	17/10/19 → 20/10/19
Internet address	https://www.acrwebsite.org/assets/PDFs/vol47.pdf

More information

@inproceedings{d6cf9ef8db834d569619d39e75a3df68,

title = "Reach out in the darkness: How unfair treatments shape social connection motivation",

author = "Yijie Wang and Yuwei Jiang and Hu, \{Mantian (Mandy)\} and Ninghua Zhong",

year = "2019",

month = oct,

language = "English",

isbn = "978-0-915552-80-1",

volume = "47",

pages = "304",

editor = "Bagchi, \{Rajesh \}",

booktitle = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

note = "Annual Conference of the Association for Consumer Research ; Conference date: 17-10-2019 Through 20-10-2019",

url = "https://www.acrwebsite.org/assets/PDFs/vol47.pdf",

}

Wang, Y, Jiang, Y, Hu, M & Zhong, N 2019, Reach out in the darkness: How unfair treatments shape social connection motivation. in R Bagchi (ed.), Advances in Consumer Research. vol. 47, Association for Consumer Research, pp. 304, Annual Conference of the Association for Consumer Research, Atlanta, United States, 17/10/19. <https://www.acrwebsite.org/assets/PDFs/vol47.pdf>

Reach out in the darkness: How unfair treatments shape social connection motivation. / Wang, Yijie; Jiang, Yuwei; Hu, Mantian (Mandy) et al.
Advances in Consumer Research. ed. / Rajesh Bagchi. Vol. 47 Association for Consumer Research, 2019. p. 304.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

TY - GEN

T1 - Reach out in the darkness: How unfair treatments shape social connection motivation

AU - Wang, Yijie

AU - Jiang, Yuwei

AU - Hu, Mantian (Mandy)

AU - Zhong, Ninghua

PY - 2019/10

Y1 - 2019/10

M3 - Conference article published in proceeding or book

SN - 978-0-915552-80-1

VL - 47

SP - 304

BT - Advances in Consumer Research

A2 - Bagchi, Rajesh

PB - Association for Consumer Research

T2 - Annual Conference of the Association for Consumer Research

Y2 - 17 October 2019 through 20 October 2019

ER -