This chapter presents a study on innovative quick response (QR) practices in the apparel industry in Hong Kong. We conducted desk research, as well as in-depth face-to-face interviews, with six established apparel firms in Hong Kong. The purpose was to gain an understanding of the business environment in which the apparel industry operates, as well as the approaches the firms have taken to increase responsiveness to their customers’ demands. Despite their different business nature and company background, we observed after a detailed examination of the various QR measures employed by these companies that a strong buyer–supplier relationship and frequent information sharing between channel members are crucial to the success of QR adoption.
|Title of host publication||Innovative quick response programs in logistics and supply chain management|
|Number of pages||13|
|Publication status||Published - 2010|
- Apparel industry
- Hong Kong
- Quick response