Psychological researches of colour reveal that a colour or a group of colours is associated with certain meanings or can cause certain feelings. These feelings of a colour are termed as colour emotions perceived by people. It is important for colour design of a product. Quantitative relationships between colours and the emotion they caused can assist designers to select right colour for the right design objects. The quantitative relationships can also contribute to the reduction of the lead time for colour design process as the colour emotion can be expressed by standard colour specification. A review was carried out in this paper to introduce the research works in quantifying colour emotion.
- colour emotion
- colour image scale
ASJC Scopus subject areas
- Business and International Management
- Materials Science (miscellaneous)
- Industrial and Manufacturing Engineering
- Management of Technology and Innovation