Keyphrases
Asian Context
100%
Fashion Brands
100%
Putting
100%
Brand Consumption
100%
Brand Identity
100%
Brand Literacy
100%
Youngsters
83%
Brand Perception
50%
Fashion Consumption
33%
Consumer Research
33%
Social Identity
33%
Symbolic Brand
33%
Depth Interviews
16%
Cultural Contexts
16%
Cultural Values
16%
Cultural Differences
16%
Chinese Youth
16%
Consumer Behaviour
16%
Social Psychological
16%
Outsider
16%
Sociocultural Context
16%
Western Culture
16%
Data Collection Methods
16%
Participant Observation
16%
Western Literature
16%
Social Situation
16%
Chinese Consumers
16%
Perceived Value
16%
Symbolic Consumption
16%
Healthy Chinese Volunteers
16%
Culturally Specific
16%
Cultural Considerations
16%
Cultural Settings
16%
Culturally Appropriate
16%
Local University
16%
Escala
16%
Brand Management
16%
Cultural Characteristics
16%
Eastern Culture
16%
Consumer Researcher
16%
Interdependent Self-construal
16%
Self-construal
16%
Brand Value
16%
Brand Knowledge
16%
Consumption Behavior
16%
Consumption Experience
16%
Interpretive Study
16%
Identity Construction
16%
Urbanity
16%
Emergent Themes
16%
Psychological Knowledge
16%
Complex Social Networks
16%
Independent Self-construal
16%
Value Consumption
16%
Changing Identities
16%
Consumption Culture
16%
Local Colleges
16%
Brand Choice
16%
Interdependent Culture
16%
Symbolic Relations
16%
Cosmopolitan Identity
16%
Brand Symbolism
16%
Triangulation Analysis
16%
Fashion Knowledge
16%
Local Specific
16%
Social Sciences
Chinese
100%
Emotions
100%
Consumer Research
28%
Self-Construals
28%
Psychology
28%
Consumer Behavior
28%
Cultural Factor
14%
Cultural Differences
14%
Literature Reviews
14%
Eastern Culture
14%
Cultural Context
14%
Cultural Values
14%
Sociocultural Context
14%
Participant Observation
14%
Social Situation
14%
Data Collection Method
14%
Symbolic Consumption
14%
Value Perception
14%
In-Depth Interview
14%
Brand Management
14%
European Culture
14%
Identity Construction
14%
Social Network
14%
Brand Name
14%
Psychology
Construal
100%
Consumer Behavior
66%
Cultural Contexts
66%
Psychology
66%
Internalize
33%