Push and pull strategies by component suppliers when OEMs can produce the component in-house: The roles of branding in a supply chain

Chuang Zhang, Dalu Fang, Xiaotong Yang, Xubing Zhang

Research output: Journal article publication › Journal article › Academic research › peer-review

15 Citations (Scopus)

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Keyphrases

Computer Science

Social Sciences

Economics, Econometrics and Finance