Purchasing behaviours and perceptions of environmentally harmful products

Esther P.y. Yam-Tang, Yee Kwong Chan

Research output: Journal article publicationJournal articleAcademic researchpeer-review

57 Citations (Scopus)


The green movement in newly industrialized countries often lags behind the West. While the green awareness has started to rise rapidly in some of these countries, the ability of attitudes to predict behaviour for environmentally sensitive products is questionable. A survey of 552 Hong Kong citizens was conducted to examine how consistent consumers’ actions were with their attitudes towards seven environmentally sensitive products. The results have shown that consumers’ environmental concern is not reflected in their purchasing behaviour. This calls for more education and initiative from both the government and businessmen to induce people to channel their attitudes into actions.
Original languageEnglish
Pages (from-to)356-362
Number of pages7
JournalMarketing Intelligence & Planning
Issue number6
Publication statusPublished - 1 Nov 1998


  • Consumer behaviour
  • Education
  • Environment
  • Green issues
  • Green marketing
  • Hong Kong

ASJC Scopus subject areas

  • Marketing


Dive into the research topics of 'Purchasing behaviours and perceptions of environmentally harmful products'. Together they form a unique fingerprint.

Cite this