Purchasing behaviour of university students towards cyber shopping in Hong Kong

M. T. Cheng, Kit Lun Yick

Research output: Journal article publicationJournal articleAcademic researchpeer-review


The developments of Internet and e-commerce provide a new market place to businessmen to sell their products and allow people to buy their products via Internet as well as to create a new shopping media to consumers. The study aims to investigate the factors affecting consumers' decision of purchase via Internet and how product characteristics affect cyber shopping in Hong Kong. The study has revealed that the security of personal data, delivery time, product brand and price are the major concerns for developing the cyber market. For marketing apparel products, the brand loyalty becomes very important since consumers' judging confidence on the products can be increased in terms of fitting standards and quality aspects.
Original languageEnglish
Pages (from-to)104-108
Number of pages5
JournalJournal of Dong Hua University (English Edition)
Issue number1
Publication statusPublished - 1 Mar 2001


  • Cyber shopping
  • Hong Kong
  • Internet
  • Purchasing behaviour

ASJC Scopus subject areas

  • Polymers and Plastics


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