Public health messaging and virtual communication spaces

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review


The focus of this presentation is on the complexity of the type of communication done in public health messages as well as the way in which power and knowledge sharing are imbalanced in these communicative interactions. Public health messages can be considered a distinct genre of communication in terms of their purpose and structure. Message designers need to draw on authority and expertise in the presentation of information so that people who view the messages are motivated to take often complex actions in their daily lives.
Original languageEnglish
Publication statusPublished - Jun 2022
Event17th International Conference on Language and Social Psychology - PolyU, Hong Kong, China
Duration: 22 Jun 202225 Jun 2022


Conference17th International Conference on Language and Social Psychology
Abbreviated titleICLASP17
CityHong Kong
Internet address


  • Public health messaging
  • Digital communication
  • Health communication

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