Proposing researcher brand equity index in hospitality and tourism

Mehmet Ali Köseoglu, Fevzi Okumus, Roya Rahimi

Research output: Journal article publicationReview articleAcademic researchpeer-review

2 Citations (Scopus)

Abstract

Purpose: This study aims to propose a holistic model to rank and evaluate researchers’ performance. This holistic model is developed by focusing on brand equity, which includes three components of perceived quality, brand image and brand loyalty. Design/methodology/approach: To show how the model works, two pseudo cases are presented. Findings: This model encourages researchers to conduct more interdisciplinary research and collaborate with researchers from diverse backgrounds. Because the model includes publication attributes identified by researchers in the publication processes, it allows researchers to strengthen their brand equity score or performance. Practical implications: The model is applicable not only to the fields of hospitality and tourism but also to other disciplines. Originality/value: As one of the first studies in the field, this research introduces a holistic model to rank and evaluate researchers’ performance.

Original languageEnglish
Pages (from-to)990-1002
Number of pages13
JournalTourism Review
Volume74
Issue number4
DOIs
Publication statusPublished - 25 Sep 2019

Keywords

  • Brand equity
  • Hospitality
  • Individual ranking
  • Performance evaluation
  • Tourism

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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