Progress in tourism management: A review of website evaluation in tourism research

Chun Hung Roberts Law, Shanshan Qi, Dimitrios Buhalis

Research output: Journal article publicationReview articleAcademic researchpeer-review

359 Citations (Scopus)


This paper reviews tourism studies published from 1996 to July 2009 that pertain to methodological approaches to website evaluation. The paper analyzes the initial work and continues up to recent developments in website evaluation. In general, prior research can be divided into five evaluation approaches: counting, automated, numerical computation, user judgment, and combined methods. The strengths and weaknesses of each method are examined. Research gaps and opportunities for future studies are discussed.
Original languageEnglish
Pages (from-to)297-313
Number of pages17
JournalTourism Management
Issue number3
Publication statusPublished - 1 Jun 2010


  • Review
  • Tourism
  • Website evaluation

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

Cite this