Profiling the Users of Travel Websites for Planning and Online Experience Sharing

Crystal Ip, Hee Lee, Chun Hung Roberts Law

Research output: Journal article publicationJournal articleAcademic researchpeer-review

76 Citations (Scopus)


This article reports the findings of a study that examined Hong Kong online users who use travel websites for travel planning and online travel experience sharing. The empirical findings from a large-scale domestic survey conducted in 2010 reveal that 32.7% of the respondents had used at least one travel website for travel planning in the past 2 years. In addition, 24.5% of these respondents had shared their travel experience online. On the whole, the travel website users were young, highly educated, and had a high level of personal income. In general, the propensity to share travel experiences decreased with age. In contrast, education level up to college/university level positively influenced the respondents' willingness to share travel experiences, but the propensity decreased with higher levels of education. This study, although limited in scope, will be of interest to academic researchers and industry practitioners who are seeking to better understand the behavior of travelers using the Internet.
Original languageEnglish
Pages (from-to)418-426
Number of pages9
JournalJournal of Hospitality and Tourism Research
Issue number3
Publication statusPublished - 1 Aug 2012


  • experience sharing
  • Hong Kong
  • Internet
  • planning
  • travel websites

ASJC Scopus subject areas

  • Education
  • Tourism, Leisure and Hospitality Management


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