Profiling the Heritage Experience in Macao’s Historic Center

Wantanee Suntikul, Timothy Joseph Jachna

Research output: Journal article publicationJournal articleAcademic researchpeer-review

12 Citations (Scopus)


This paper applies Pine and Gilmore’s four realms of experience – Esthetic, Escapism, Entertainment and Education – to investigate Macao’s Historic Center in terms of the experience value attached to different heritage sites by tourists, with implications for understanding the experience profile of heritage tourism sites in general. The research is based on a survey of 700 tourists. Dominant experience profiles for the sites, which differ from that of the Historic Center as a whole, are identified and discussed, as are the implications of specific synergies identified between different dimensions of the experience of these heritage sites.
Original languageEnglish
Pages (from-to)308-318
Number of pages11
JournalInternational Journal of Tourism Research
Issue number4
Publication statusPublished - 1 Jul 2016


  • experience economy
  • heritage tourism
  • Macao
  • tourism experience
  • World Heritage

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation


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