Product variety management and supply chain performance: A capability perspective on their relationships and competitiveness implications

Juneho Um, Andrew Lyons, Hugo K.S. Lam, Edwin Tai Chiu Cheng, Carine Dominguez-Pery

Research output: Journal article publicationJournal articleAcademic researchpeer-review

55 Citations (Scopus)


We study 363 manufacturing businesses to investigate the relationships between product variety management and supply chain performance. Applying the dynamic capabilities view of how businesses cope with changing environments, we develop a conceptual model that links product variety management strategies with supply chain responsiveness, and relates supply chain responsiveness to cost and customer service in high- and low-customization environments. We find that a product variety management strategy influences both supply chain cost and customer service performance only when mediated by internal and external responsiveness capabilities. In addition, a product variety management strategy has different impacts on performance depending on the level of product customization. Specifically, in a low-customization environment, both supply chain flexibility and agility acting as dynamic capabilities have a significant influence on cost efficiency while in a high-customization environment, these dynamic capabilities have a significant influence on customer service.
Original languageEnglish
Pages (from-to)15-26
Number of pages12
JournalInternational Journal of Production Economics
Publication statusPublished - 1 May 2017


  • Customization
  • Dynamic capabilities
  • Product variety
  • Structural equation modelling
  • Supply chain performance

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Management Science and Operations Research
  • Industrial and Manufacturing Engineering

Cite this