“Product + logistics” bundling sale and co-delivery in cross-border e-commerce

Baozhuang Niu, Jingmai Wang, Carman K.M. Lee, Lei Chen

Research output: Journal article publicationJournal articleAcademic researchpeer-review

27 Citations (Scopus)


When customers purchase products via cross-border e-commerce, they care about both the product quality and the logistics service quality. Actually, retailers are selling “product + logistics” to customers, although their contracted logistics service provider (LSP) might not be preferred by customers. In practice, it is observed that a retailer selling high-quality products tends to contract with multiple LSPs to ensure higher customer volumes and the overall high quality of “product + logistics”. However, interestingly, we find that the LSP’s profits might be negatively affected by serving two competing retailers, and preferences of the LSP and the retailer selling high-quality products through logistical cooperation result in two “prisoner’s dilemma” regions. We also identify the size of the system’s profit pie and the allocation rules among the competing LSPs and retailers. We show that it is possible to observe competing retailers’ co-delivery, which benefits both the LSP and the retailer selling high-quality products.

Original languageEnglish
Pages (from-to)915-941
Number of pages27
JournalElectronic Commerce Research
Publication statusPublished - Dec 2019


  • Cross-border e-commerce
  • Customer utility
  • Logistics service
  • Prisoner’s dilemma

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Economics, Econometrics and Finance (miscellaneous)


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