Privation as a stimulus to travel demand?

Robert Douglas McKercher, Ray Pine

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

4 Citations (Scopus)


It is widely recognised that crises induce hardship that can affect tourism demand. The end of a period of privation may result in a strong rebound in tourism demand that is proportionate to the intensity of the hardship felt by residents: the response to mild privation may be mild tourism recovery, while the response to deep privation may be intense tourism recovery. This paper examines the recovery of the Hong Kong outbound tourism market in the immediate post- SARS period. The authors conclude that travel is a cathartic experience that can help the overall healing process.
Original languageEnglish
Title of host publicationTourism Crises
Subtitle of host publicationManagement Responses and Theoretical Insight
PublisherTaylor and Francis
Number of pages10
ISBN (Print)9780203819821
Publication statusPublished - 1 Jan 2013


  • Crisis
  • Demand
  • Privation
  • Recovery

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting


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