It is widely recognised that crises induce hardship that can affect tourism demand. The end of a period of privation may result in a strong rebound in tourism demand that is proportionate to the intensity of the hardship felt by residents: the response to mild privation may be mild tourism recovery, while the response to deep privation may be intense tourism recovery. This paper examines the recovery of the Hong Kong outbound tourism market in the immediate post- SARS period. The authors conclude that travel is a cathartic experience that can help the overall healing process.
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management