Prioritizing convention quality attributes from the perspective of three-factor theory: The case of academic association convention

This study examines the asymmetric effects of convention attribute performance on attendee satisfaction (AS) from the perspective of three-factor theory through impact range-performance analysis and impact-asymmetry analysis. This approach enables classification and prioritization of convention attributes as frustrators, dissatisfiers, hybrids, satisfiers, and delighters for the effective management of AS. Moreover, this approach allows assessment of each attribute's range of impact on AS. Through these methods, researchers/practitioners are able to easily pinpoint areas of concern for performance improvement. Findings are to offer industry practitioners insights into prioritizing attributes and effectively addressing AS.