Preparedness in large scale drug recall

Y. W. So, Chung Yee Zenobia Chan

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

Abstract

This chapter aims to illustrate the importance of public relations skills during a drug recall crisis. The proper crisis management in a drug recall is necessary for the manufacturer to reduce the impact on its reputation. It is also important for the government to retain the public’s confidence in their ability to protect citizens’ health. In a large scale drug recall, which involves a vast number of patients making it difficult to contact those affected patients, the government should coordinate the whole drug recall procedure so that the chaos can be minimized and general public will find the government to be a caring organization looking after Hong Kong’s citizens.
Original languageEnglish
Title of host publicationCrisis Management in Chinese Contexts
PublisherNova Science Publishers, Inc.
Pages119-127
Number of pages9
ISBN (Electronic)9781611221589
ISBN (Print)9781617616099
Publication statusPublished - 1 Jan 2011

ASJC Scopus subject areas

  • Medicine(all)

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