TY - JOUR
T1 - Preference for utilitarian or hedonic value options during a pandemic crisis: The moderation effects of childhood socioeconomic status and sensation-seeking
AU - Kim, Jungkeun
AU - Kim, Seongseop (Sam)
AU - Jhang, Jihoon
AU - Doust, Negin Ahmadi Saber
AU - Chan, Ricky Y.K.
AU - Badu-Baiden, Frank
N1 - Publisher Copyright:
© 2023 Elsevier Ltd
PY - 2023/4
Y1 - 2023/4
N2 - This research investigated hospitality consumers’ relative preferences for utilitarian or hedonic value under COVID-19 pandemic conditions. A series of four experiments and one secondary data analysis showed that the salience of the infectious disease threat increased consumers’ preferences for hospitality options that provide relatively more utilitarian than hedonic value. Additionally, we identified two individual differences (i.e., childhood socioeconomic status (SES) & sensation-seeking) that moderated the effect of the infectious disease threat on the preferred hospitality consumption value. Specifically, the higher the childhood SES, the higher was the preference for the utilitarian value option, and the lower the level of sensation-seeking, the greater was the preference for the utilitarian value option. This research extends our understanding of the influence of the infectious disease threat on preference changes in hospitality decisions.
AB - This research investigated hospitality consumers’ relative preferences for utilitarian or hedonic value under COVID-19 pandemic conditions. A series of four experiments and one secondary data analysis showed that the salience of the infectious disease threat increased consumers’ preferences for hospitality options that provide relatively more utilitarian than hedonic value. Additionally, we identified two individual differences (i.e., childhood socioeconomic status (SES) & sensation-seeking) that moderated the effect of the infectious disease threat on the preferred hospitality consumption value. Specifically, the higher the childhood SES, the higher was the preference for the utilitarian value option, and the lower the level of sensation-seeking, the greater was the preference for the utilitarian value option. This research extends our understanding of the influence of the infectious disease threat on preference changes in hospitality decisions.
KW - Childhood socioeconomic status (SES)
KW - Consumption value
KW - COVID-19
KW - Crisis management
KW - Sensation-seeking
KW - Utilitarian and hedonic
UR - http://www.scopus.com/inward/record.url?scp=85146835179&partnerID=8YFLogxK
U2 - 10.1016/j.ijhm.2023.103427
DO - 10.1016/j.ijhm.2023.103427
M3 - Journal article
AN - SCOPUS:85146835179
SN - 0278-4319
VL - 110
JO - International Journal of Hospitality Management
JF - International Journal of Hospitality Management
M1 - 103427
ER -