Predicting online product sales via online reviews, sentiments, and promotion strategies: A big data architecture and neural network approach

Alain Yee Loong Chong, Boying Li, Eric W.T. Ngai, Eugene Ch'ng, Filbert Lee

Research output: Journal article publication › Journal article › Academic research › peer-review

131 Citations (Scopus)

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Keyphrases

Computer Science

Social Sciences

Psychology

Economics, Econometrics and Finance