Predicting and understanding Chinese consumers' intention to purchase luxury goods : an empirical test of the theory of planned behaviour

L. Gao; Z.M. Zhang; Kin Man To

Predicting and understanding Chinese consumers' intention to purchase luxury goods : an empirical test of the theory of planned behaviour

L. Gao, Z.M. Zhang, Kin Man To

The Hong Kong Polytechnic University

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - 2009
Event	INFORMS Society for Marketing Science. Conference [INFORMS Marketing Science Conference] - Duration: 1 Jan 2009 → …

Conference

Conference	INFORMS Society for Marketing Science. Conference [INFORMS Marketing Science Conference]
Period	1/01/09 → …

Cite this

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title = "Predicting and understanding Chinese consumers' intention to purchase luxury goods : an empirical test of the theory of planned behaviour",

author = "L. Gao and Z.M. Zhang and To, {Kin Man}",

year = "2009",

language = "English",

note = "INFORMS Society for Marketing Science. Conference [INFORMS Marketing Science Conference] ; Conference date: 01-01-2009",

}

Predicting and understanding Chinese consumers' intention to purchase luxury goods : an empirical test of the theory of planned behaviour. / Gao, L.; Zhang, Z.M.; To, Kin Man.
2009. Paper presented at INFORMS Society for Marketing Science. Conference [INFORMS Marketing Science Conference].

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - Predicting and understanding Chinese consumers' intention to purchase luxury goods : an empirical test of the theory of planned behaviour

AU - Gao, L.

AU - Zhang, Z.M.

AU - To, Kin Man

PY - 2009

Y1 - 2009

M3 - Conference presentation (not published in journal/proceeding/book)

T2 - INFORMS Society for Marketing Science. Conference [INFORMS Marketing Science Conference]

Y2 - 1 January 2009

ER -